PAK (Paola Andy Kids) Muller: Designing With Our Kids, For Our Kids

From the beginning, getting our kids involved in the heart of our family brand wasn’t just a cute idea — it was essential. PAK, after all, stands for Paola Andy Kids, and we wanted that name to mean something. We wanted our children to feel the excitement of creating something from nothing, to see their ideas take shape, and to feel that spark of pride when a sketch becomes a real product in their hands.

When we started designing the Johnny and Molly Muller Packs, we invited them into the process. They helped brainstorm colors, features, and the little details only kids think about. Sure, we had to gently rein in a few wild ideas along the way, but their creativity genuinely shaped the final designs. These packs carry their fingerprints — their imagination, their perspective, their joy.

Including them wasn’t just about product development. It was about giving them ownership, showing them what it looks like to bring an idea to life, and letting them feel connected to something bigger than themselves. They were a huge part of the inspiration behind starting this brand, so having them walk alongside us in the journey feels exactly right.

PAK Muller has always been a family story. And these little packs? They’re a reminder of why we started and who we’re building this for.

 

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